Technical Marketing services translate high technical into visuals

More than 85% of the con­sumers use the web to find the prod­uct that meets all their require­ments. But in a busi­ness envi­ron­ment, the major­i­ty of cus­tomers are man­agers and engi­neers and con­tent mar­ket­ing is just more than a word for the techie clients.

They search the web for prod­ucts, relat­ed data, spec­i­fi­ca­tions, and a bit of com­par­a­tive infor­ma­tion. Also, they can even spend hours and days with the research so that they get the best prod­uct details to solve their busi­ness needs.

What kind of technical marketing works efficiently?

The prod­uct ori­ent­ed infor­ma­tion along with the effec­tive con­tent mar­ket­ing tools works effi­cient­ly to reach the poten­tial customers.

There is one spe­cif­ic prod­uct page or one spe­cif­ic type of prod­uct spec­i­fi­ca­tion page that will work the best. Apart from the main page, there are var­i­ous com­bi­na­tions of con­tent mar­ket­ing that CAPLINQ pro­vides. So, you can have your prod­ucts online with all the infor­ma­tion impor­tant to your customer:

• • Prod­uct ori­ent­ed arti­cles and blogs
  • Cat­e­go­ry pages
  • Tech­ni­cal Datasheets
  • Tech­ni­cal brochures

Each page has its own impor­tance but the com­bi­na­tion of infor­ma­tion from all these pages gains cus­tomers con­fi­dence on your prod­ucts. The prod­ucts or the cat­e­go­ry page is tak­en as the cor­ner­stone page, which estab­lish­es the image of your prod­uct and the business.

And, with blog arti­cles, forums, and social media pages you can inter­act with your cus­tomers about the fea­tures and ben­e­fits of your products.

How to market your technical products?

When a con­sumer search­es for a prod­uct online, they also need to see data and spec­i­fi­ca­tions regard­ing the prod­uct. The tech­ni­cal data is essen­tial to help the cus­tomer make his decision.

But, some­times hav­ing all the con­tent and data about your prod­uct isn’t enough. You also need images and visu­als to show­case your prod­uct, you also need a plat­form (web­site, blog, print­ed mate­r­i­al…) and, most impor­tant­ly, you need to know your audience.

CAPLINQ’s tech­ni­cal mar­ket­ing ser­vices focus on cre­at­ing the con­tent along with the data and tech­ni­cal aspects that will bring your prod­ucts to your cus­tomer’s attention.

Our Tech­ni­cal Mar­ket­ing ser­vice can help not only cre­at­ing con­tent and design­ing images but also devel­op­ing a mar­ket­ing strategy.

Our con­tent mar­ket­ing ser­vices also include:

• • • Cus­tomized Blog Articles
    • Tech­ni­cal Data Sheets
    • 3d Illus­tra­tions
    • Pow­er­Point Presentations
    • Web­site page to show­case your products

CAPLINQ also offers ser­vices like Pri­vate Label Sales, Online Chem­i­cal Por­tal and Online Sales Plat­form for a com­plete Tech­ni­cal Mar­ket­ing assistance.

To learn more regard­ing the ser­vices pro­vid­ed by CAPLINQ’s tech­ni­cal mar­ket­ing for reach­ing the poten­tial cus­tomers, vis­it www.caplinq.com. You can also con­tact us if you have ques­tions regard­ing CAPLINQ Ser­vices.